Aura Technology – on a mission to redefine the relationship between business and IT
At Aura, we work closely with businesses at senior level to make sure their IT provision is aligned to their business plans and goals. Tim Walker, MD at Aura, has a long career in IT managed services, working across Hampshire and London.
Tim (pictured) founded Aura with Pete Hughes, who has more than 20 years’ experience in IT services, business management systems and product design, while Head of Customer Strategy, Richard Flanders, has spent 10 years working strategically with UK businesses in all areas of IT. Steve Stokes is Head of Business Development, also leading on customer service and account management.
Working mainly with businesses that have between 50 and 500 users, the team at Aura work differently to other IT providers.
Aura has developed a Strategic Review that would normally form the first engagement with a new client. This benchmarks the performance of the existing infrastructure, identifies issues or opportunities for improvement and recommends a bespoke solution.
Tim says: “We conducted a huge amount of research into the market and found that although many managed service providers claim to offer a strategic relationship with clients, few achieve this in practice on any meaningful level.
“A strategic approach is key to maximising efficiency, profitability and return on investment in technology, which is why Aura places great emphasis on building relationships at board or senior level to really have a positive impact on the businesses we work with.
“Automation has the potential to dramatically improve both the productivity and efficiency of any business. Aura’s real strength is the ability to identify where these solutions can be deployed to optimise business performance.
“Our approach is designed to eliminate technical jargon and confusion, collaborate with our clients and make independent recommendations so that the services being implemented fit the need – never the other way around.”
Once Aura has implemented a client’s recommended IT infrastructure, the focus then shifts to providing a truly proactive service – another area where Aura believes many managed service providers let customers down.
Tim says: “Lots of providers claim to proactively manage systems but this means very little in reality. At Aura we take this to a whole new level – it’s not just about maintaining the system, it’s about continuous improvement. Each client has a dedicated proactive engineer and account manager along with access to a director.
“We believe that genuinely proactive service is a serious responsibility, crucial to minimising disruption and downtime and delivering an ever-increasing return on investment.”