case study

Inspiration Marine Group – Customer Case Study

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The Customer

Inspiration Marine Group is one of the UK’s largest new boat dealerships, representing a selection of luxury brands from some of the world’s best boat builders.

The business operates from several UK locations, with partners also operating in Barcelona and Mallorca.

Inspiration Marine prides itself on its wide-ranging client base and exclusively represents four luxury brands, Hanse Yachts, Dehler Yachts, Fjord Motor Boats and Privilege Catamarans. The boats range from 30ft to 70 plus feet and can cost over £3m.

With an emphasis on customer service, the business is a multiple award-winner, most recently winning the “Dealer of the Year Overall” for Hanse Group for the 10th time.


The Challenge

As a customer-facing business in the luxury boat market, a rapid response to potential buyers and existing clients is needed at all times. Key to the business strategy is inspiring confidence and fostering a strong relationship with customers to ensure they feel supported throughout their years of ownership.

This requires a responsive and reliable IT set-up that minimises downtime, optimises efficiency and allows easy collaboration between teams in the four different locations.

Inspiration Marine had switched from an old Citrix-based system that was no longer fit for purpose to a fully cloud-based Office 365 environment. This allowed team members to work anywhere, with full access to the shared resources.

However, over a period of time, the Inspiration Marine team noticed an increase in phishing attacks on their systems. Staff were having to deal with ever-smarter fraud attempts and spam email.

To future proof, the business for further growth, the team at Inspiration Marine wanted to undertake a full review of their IT systems to ensure they were protected and secure.

The team were also noticing issues around hardware not updating and suffering glitches in certain applications. This was becoming a drain on time and resources for senior managers.

Click here to download the full case study and read how Aura Technology transformed the IT operations of the Inspiration Marine Group.