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What is Microsoft Viva Amplify? Your Internal Comms Hub

What Is Microsoft Viva Amplify Your New Internal Comms Hub

What is Microsoft Viva Amplify? Your Internal Comms Hub

Effective internal communication is the key to any successful organisation. Whether it’s sharing essential updates, celebrating achievements, or inspiring action, this communication helps to connect and engage employees across the company. However, internal communication can also be challenging, especially in today’s hybrid work environment. How do you ensure your messages reach the right people at the right time? How do you create compelling and consistent content that resonates with your peers?

That’s where Microsoft Viva Amplify comes in. Viva Amplify helps you create, publish, and analyse all your internal communications in a single platform. Viva Amplify is part of Microsoft Viva, the employee experience platform that empowers people and teams to be their best with the assistance of technology.

In this blog post, we will explore some internal communication challenges and how Viva Amplify’s key features and benefits can solve these challenges and help you transform your internal communication strategy.

Modern Internal Communication Challenges

Information Silos

Within organisations, there are individuals and departments with incredible knowledge that should be shared for the holistic benefit of the business. However, this information is often not shared effectively between teams and departments, even when employees work towards the same goal.

These information silos often result in wasted time and effort due to duplication of work or time spent searching for information.

No Consistent Communication Channels

Different departments typically use other channels for communication. While this is not a challenge when the content does not need to be shared beyond the department, it can fall flat when it needs to be shared company-wide. This leads to information not being seen if the channel is not the primary method of communication across the business.

It can be challenging to reach a unanimous decision on the ‘correct’ communication channel, so sharing internal communications across all channels is often more effective in increasing the chances of viewership.

Lack of Employee Recognition

83.8% of employees state that recognition affects their motivation to succeed. Although this seems obvious, many organisations struggle to ensure all employees receive the recognition they deserve. A lack of employee recognition affects productivity and can increase churn within a workplace.

Every employee is different; however, recognising employee achievement in front of the entire organisation is only possible with effective internal communication.

Not Measuring Effectiveness of Internal Communications

For any form of content campaign, from marketing to internal announcements, if businesses do not measure effectiveness, there is no way to know how they can be improved. It can often be challenging to measure the effectiveness of internal communications through standard channels, such as staff newsletters or Teams Channel messages.

Lack of Leadership Communication

Strong leadership communication ensures that all employees know what the company is working to and how their role plays a part in its success. Typically, this is easy to achieve in small organisations as leaders will work alongside other employees. Still, as a company grows, maintaining this level of communication becomes increasingly difficult.

Microsoft Viva Amplify

Viva Amplify is a cross-channel internal communications hub designed to help teams and leaders share messages across the organisation, manage campaigns and analyse the results.

Key Features and Benefits

The overall goal of Viva Amplify is to simplify communications with a single hub to manage the lifecycle of various campaigns. You can have multiple messages delivered to numerous audiences, scheduled ahead of time to reduce time spent executing internal communications whilst ensuring that statements are provided at the most impactful times.

Being able to plan and collaborate ensures that information silos are broken down with key stakeholders working on internal communications, with built-in comments and approvals to make sure messages are clear and concise.

Viva Amplify enables organisations to publish to multiple channels and audiences to overcome the challenge of disparate communication channels. These channels include Microsoft Teams, Yammer, SharePoint, and email, reaching employees where they are most likely to take in the information.

When internal campaigns run, teams can compare audiences and channels to view the media most effectively for different audiences, enabling continuous improvement over time.

Within Viva Amplify, creators can use sentiment analysis to gain insights into employees’ views on specific topics or adjust future campaigns to be more effective.

These features all work together to solve the challenges of modern internal communications and ensure that employees are informed, recognised, and engaged in the broader company.

The Microsoft Viva Suite

Viva Amplify is one component of the Microsoft Viva suite, an employee experience and engagement platform with everything a business needs for communication, feedback, analytics, and education. Other features of Viva include:

Viva Connections is the gateway to the Viva platform and helps employees stay engaged and informed by giving them access to all the tools they need. It allows employees to discover relevant news, conversations, and tasks to visit connected to the broader business.

Viva Engage is a communication platform that enables employees to connect through internal communities and conversations. Engage is also the social layer of Connections where employees can find belonging at work.

Viva Insights is dedicated to helping employees find the balance between productivity and well-being. The module uses different data points from Microsoft products and services to give personalised and actionable insights to empower teams to build better work habits and improve business outcomes.

Viva Glint allows organisations to capture company-wide employee feedback more effectively. It can also enhance employee engagement, promote a positive work culture, and drive organisational success.

Viva Pulse is also a feedback platform designed to enable ad-hoc feedback on topics to gain insights into teams’ needs and address them during projects.

Viva Goals is a goal-setting management solution that helps your team reach new heights and unlock their full potential. With Goals, team members can be assigned tasks and targets and help reward success across an organisation.

Viva Learning delivers education through Teams with content from multiple world-class learning providers. Having all learning resources in one place makes it easier for employees to make learning a part of their role.

How To Get Started

Microsoft Viva Amplify is a new way to communicate with your employees. It helps simplify, elevate, and energise your communication campaigns and deliver messages that inform, engage, and inspire your people.

If you would like to learn more then reach out to our experts to discuss your needs and how we can help you.

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