Maximising the Value of Your Existing Technology: A Guide for Medium-Sized Businesses

8 July 2024

Medium-sized businesses are the backbone of the global economy. As a business owner, you constantly navigate a sea of changes, from technological advancements to market volatility.

The challenges you face are numerous and complex, but with the right approach, you can turn these challenges into opportunities to maximise the value of your existing technology and drive your business forward.

The Ever-Changing Business Landscape

The business environment is evolving at an unprecedented rate. Market changes are accelerating, and technological advancements are challenging your ability to respond effectively. As a business owner, you are likely dealing with the following:

Technology-driven processes
Cloud service adoption
Remote work
Cyber risks and threats
Increased competition
Market and economic volatility
Rising costs for goods and services

These challenges can be daunting but also present opportunities to innovate and grow. Leveraging your existing technology and seeking the proper support can enhance your business flexibility and return on investment (ROI).

Challenge #1: Technology Isn’t Your Day Job

As a business owner, your primary focus is running and growing your business rather than managing technology. However, you rely on cloud and onsite technology to keep your operations running smoothly. This includes phones, tablets, laptops, desktops, networking, servers, storage, peripherals, and printers. Managing, monitoring, upgrading, and securing these systems and devices can be overwhelming, especially if it’s outside your job description.

Challenge #2: Maximising the Value of Your Current Technology

Your current systems may work well but require extra care and support, especially as they age. Given your budget constraints, you have a few options:

Do It Yourself: While this may seem cost-effective, you may need more skills and time to manage your technology effectively.
Hire a Vendor: This option can be viable, but finding a vendor with the right expertise and coverage can be challenging.
Team with a Managed Service Provider (MSP): This is often the most effective solution. An MSP offers staff, skills, modern tooling, services, and ongoing support to help you achieve your strategic technology priorities.

Challenge #3: Customising Your IT Services and Support

Every business is unique, and so are its technology needs. A one-size-fits-all approach to IT services and support won’t cut it. This is where a managed service provider can make a significant difference. By partnering with an MSP, you can:

Receive Tailored IT Services: An MSP takes the time to understand your goals and evaluate your current systems. They can customize services to meet your needs, providing skilled staff and modern tooling.
Ensure Managed Security: Protecting your business from the latest ransomware threats is crucial. An MSP can offer robust security measures to keep your data safe.
Benefit from Managed Backup: Data loss can be catastrophic. An MSP ensures you always have access to your data, even when IT challenges arise.
Access Remote IT Support: From upgrading systems to troubleshooting problems, an MSP can maintain your services remotely, ensuring your business and staff remain productive.

The Benefits of Partnering with a Managed Service Provider

Accessing the skills and support needed in-house or from an IT vendor can take time for many medium-sized businesses. Working with an MSP allows you to enjoy enterprise-class service and skills tailored to your business needs. Here are some key benefits:

Buy What You Need: An MSP can make recommendations, but you drive the buying decision. This ensures you only pay for the IT services you use.
Add Services as You Grow: As your business expands, you can easily add IT services to support new staff, locations, and customers.
Get Constant Coverage: An MSP provides a mix of strategic advice, ongoing management and monitoring, and support to keep your systems performing at optimal levels.
Affordable Support: Services are typically charged per-seat basis, meaning you only pay for what you use, making it a cost-effective solution.

Embrace the Change and Thrive

In conclusion, the challenges you face as a business owner are real but not insurmountable. By maximising the value of your existing technology and partnering with a managed service provider, you can confidently navigate the ever-changing business landscape. Embrace the change, leverage your support, and watch your business thrive.

How we can help

If you’re ready to take the next step and explore how Aura Technology can help you maximise the value of your technology, don’t hesitate to enquire. Your business’s future is bright, and with the proper support, the possibilities are endless. Contact us today!

Maximise your technology today